Storyline

Storyline is an AI-native SEO and AEO (Answer Engine Optimization) platform for B2B software companies, helping businesses rank on Google while earning citations inside AI answer engines including ChatGPT, Perplexity, and Gemini.

The problem

Search is splitting in two. Buyers still start on Google, but a growing share of discovery happens inside AI answer engines that cite a handful of sources and ignore everyone else. Producing content that wins in both worlds, deeply researched, factually accurate, and published across many CMSes, took the platform's clients days per article and didn't scale.

What I built

Storyline runs as an agentic marketing engine: AI handles research, content drafting, fact-checking, and CMS publishing at scale, with humans directing strategy. As the freelance full-stack engineer I own large parts of that machinery:

• Multi-step AI agent workflows with Mastra AI and the Vercel AI SDK, automating the full content production cycle from keyword brief to fact-checked draft.
• A background processing system on BullMQ (Redis-backed) managing the async content pipeline of article generation, CMS publishing, and AI visibility monitoring, with retry logic, priority queuing, and worker concurrency.
• Deployment infrastructure from scratch: two AWS EC2 instances (one for the Mastra agent service, one for the Next.js app), Nginx reverse proxies, PM2 process management, blue-green deployment, pre-commit checks, and GitHub Actions CI/CD covering the release workflow end to end.
• Integrations across Zapier automation hooks, Granola meeting intelligence, and CMS publishing APIs for WordPress, Webflow, Sanity, and Contentful.
• Pipeline attribution features tracking which AI engines surface client content and tying those citations back to lead conversions.

The codebase itself is deeply AI-assisted: structured agentic workflows with planning, architecture, and code review staying human-led.

Stack

Next.js, TypeScript, Node.js, Vercel AI SDK, Mastra AI, OpenAI, BullMQ, AWS EC2, Nginx, PM2, Zapier, GitHub Actions.

Impact

Time-to-publish dropped from days to hours while keeping drafts fact-checked and on-brand. The release workflow, from pre-commit hooks to blue-green production deploys, is covered end to end, and attribution now connects AI-engine citations to real lead conversions.